Titled CEX the project challenged members of Brisbane advertising’s creative community to transform an ordinary bowling pin into a work of art.
The results are both varied and creative, demonstrating the varying points of view from artists who work across different mediums and advertising professions, explains Cutting Edge Marketing Manager Blaize Bennett.
“Brisbane has one of Australia’s most impressive advertising communities. The ideas and artistry that come from this town are some of the best in the country.
We pitched the challenge and artists enthusiastically jumped at the chance to get involved and support young Australians with high care needs,” said Blaize.
CEX will feature pieces from animators, designers, editors and VFX artists as well as pins from advertising agencies, creatives and freelancers. Taking part in the creative challenge, Cutting Edge editor and motion graphics designer Matt Kelly hoped his art piece Ten Pin Groot, will raise vital funds for Youngcare on auction night.
“After seeing Marvel’s concept designs for Groot from Guardians of the Galaxy, I wanted to test my skills to see if I could create my own representation of the character,” Matt Kelly explained.
Interested art lovers can register to attend the CEX auction on the Cutting Edge website.
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