New social business Give Kindly is launching this November, and works on a simple principle: Buy. Sell. Give. The innovative start-up is a platform which allows customers to buy products and services online, while simultaneously donating a percentage of the purchase to local charities and causes. At the end of the financial year consumers receive a tax return for the charity component to allow every day Australians to make a difference to the world and their financial position in doing and buying what they already were likely to.
Eighteen years in the making, entrepreneur Peter Khoury and his young, socially conscious team of young have been developing the idea of Give Kindly with the belief that the act of giving should be easy and something that everyone has the ability to do, every day. With a community of more than 300,000 monthly clicks on social media the Give Kindly team with the support of its stakeholders and supporters are extremely confident that its going to make a positive impact on the world.
Give Kindly works by acting as an online marketplace, it allows businesses to upload their products and services to sell at a competitive rate, as well as allocate a percentage of the purchase price to a charity of the customer’s choosing. Customers are then able to purchase any listed goods or services off the website, and receive the tax benefits of the charity donation, already included in the price. Ensuring they practise what they preach, Give Kindly gives back too and doesn’t just leave it up to you, donating 10 per cent of their profits to charities and causes within the community. Rather than introducing a per product fee to charge businesses like most online marketplaces, they ask each business to pay a small fixed membership fee to list all their products on the Give Kindly platform in conjunction with associating each of them with goodwill the platform generates through contribution to their local community.
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