Brain cancer survivor Elias Forbes rallied his store team at Dan Murphy’s Woolloongabba to host barbecues for customers during the month of June in an effort to raise funds for the Mark Hughes Foundation.
However, his story and passion inspired another 40 Dan Murphy’s stores in Queensland – from Gold Coast to Cairns – to jump to action. On June 19, more than 1000 team members at 41 Dan Murphy’s stores hosted barbecues, serving more than 6800 snags to customers in one Saturday. The Dan Murphy’s Woolloongabba also sold 250 beanies on behalf of the Mark Hughes Foundation. In total, Elias and his Queensland Dan Murphy’s colleagues raised $31,782 during the month of June alone.
Dan Murphy’s Managing Director Alex Freudmann had committed to match the funds raised dollar for dollar, which means Elias will be handing over almost $65,000 to the Mark Hughes Foundation. “This has been a whirlwind experience, and it has just blown my mind how everyone got onboard with the fundraising,” Elias said.
“I’m just so thankful for everyone’s efforts, and it was incredible to see how quickly it tidal waved from one barbeque at a local store to statewide efforts, and then Alex Freudmann matching the funds raised. It has been an unbelievable experience,” he added.
Dan Murphy’s Managing Director Alex Freudmann said it was heartwarming to see how Elias’ story connected with team members and prompted them to action. “We have an incredible and passionate team, and it has been wonderful to see everyone come together to support such an important cause. Thank you Elias for sharing your story, and for inspiring all of us,” Alex said.
Mark Hughes of the Mark Hughes Foundation said he couldn’t believe the incredible results of Elias’ initiative. “I’ve been telling everyone that every beanie makes a difference, but I might have to change that to every snag makes a difference now!” he joked.
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