The delicious new business was created by local sweethearts James Greensill and Eloise Kerma, with the young couple teaming up with local doughnut traders including The Doughnut Bar, Krispy Kreme, and a vegan and gluten-free start up, Marmalade & Co to deliver beautifully packaged gift boxes to your loved ones door.
Eloise said that launching Sweety’s Treat Boxes in time for Valentine’s Day was important to her and James.
“‘We really want to hit the sweet spot and spread the love this Valentine’s Day, so we have created a range of themed gift boxes for every type of lover – him, her, your best friend or even yourself,” said Eloise.
The couple’s goal is to become Brisbane’s first choice for alternative gift giving, and intend on keeping their business timely by creating themed boxes for trends and holidays.
James Greensill said, “It all started with Eloise wanting to surprise me with a gift delivered to my office last Valentine’s Day, but she kept coming up short, frustrated with the lack of options and variety catering to each individual preference, whether it was too gender specific or not customisable.”
Ordering is simple online, with the only hard part deciding between the 65 different combinations of 14 different arrangements.
Sweety’s will also be taking orders from a pop-up installation in Wintergarden on Wednesday 14 February.
“Although we primarily look to deliver our treat boxes to the homes of Brisbane’s sweethearts, we wanted to activate an experiential element so that people can come and see the gifts for themselves,” said James.
“Plus, it is perfect for anyone who might leave their present until the last minute, or someone who wants to claim extra brownie points and hand-deliver our doughnut arrangements to their loved one.”
These limited edition Valentine’s Day gift boxes are available online and the Wintergarden pop-up shop will provide individual long-stem doughnuts, balloons and single vegan cupcakes.
Other readers enjoyed this story about the Sweet Treat Project.
