A dog’s world just got a whole lot better with the social dog app, PatchPets officially available to Australian dog owners nationwide. The app’s usership exceeded the projected uptake by 200 per cent during its trial period and the official launch marked an exciting time for dog parents with new ‘pawsome’ features including virtual park noticeboards, user social media feeds, breed specific group pages and event sharing.

Twenty-one year-old founder, Josh Fritz, is eager to enhance the lives of dogs with PatchPets, an innovative platform that enables owners and businesses to connect, exchange information and plan meet-ups in one swift click. “Our vision for PatchPets is to provide a centralised hub for like-minded dog parents to connect and exchange information and locate dog services no matter where they are, in the pursuit of a more dog-friendly world,” Mr Fritz said. “Dog parents are turning to online resources and social media communities because they want quick and simple access to realworld and real-time information, so we certainly saw an opportunity to create a one-stop-shop to streamline this process.

“PatchPets has had such an overwhelming response during the trial period these last few months with thousands of dog parents creating social profiles for their beloved dogs – now we are excited to share an enhanced experience with all users nationally,” he said. Fritz says PatchPets is more than an app for news-sharing and meet-ups, it is a movement towards a safer dog community with the latest app developments striving to achieve this. “PatchPets endeavors to build a safer and stronger canine community by encouraging socialisation via meet-ups and in-app interaction,” Mr Fritz said.

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