As tourism destinations and attractions struggle to recover from the crippling effects of COVID-19, the ability to identify a point of difference and demonstrate shared values with consumers is more critical than ever.
Brisbane-based EarthCheck assists businesses to benchmark their environmental and social performance, enabling destinations to deliver higher standards of health and hygiene in a COVID-19 recovery environment. Helping Australia work to position itself as one of the world’s most sustainable and resilient places to do business, live, and visit.
Becoming an EarthCheck certified destination means travelers can take comfort in knowing they are spending their hard-earned tourism dollars in a destination that values the environment and sustainability while ensuring an exceptional standard of health and hygiene.
Stewart Moore, Founder and CEO for EarthCheck noted that “Hygiene, general visitor safety, cleanliness, and sustainability can be expected to be front and centre in the forward travel and leisure plans for all visitor markets as we move into a reset and recovery phase where travel restrictions and physical distancing is gradually relaxed.”
“Business operators now need to offer services and experiences in a consistent, safe, and sustainable manner which not only meets individual government regulations but the heightened expectations of travel and consumer markets,” he said.
A city’s EarthCheck certification, not only assures travellers they will be protected from the threat of COVID-19 but provides a point of difference to leverage in marketing activities – communicating with travellers that the city shares their values of protecting the environment and promoting a sustainable future.
“Becoming an EarthCheck Certified destination will add value to the way in which we market Glasgow as a lifestyle destination,” said Councillor David McDonald, Deputy Leader of the Council and City Convener for Culture, Vibrancy and International Co-operation.
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