Having kept 89,900kg of plastic salon waste in circulation and out of landfill since its inception, Sustainable Salons is taking its innovative approach to the next level by turning trash into trends through a closed-loop collaboration with eyewear giant, Dresden Vision. Introducing The Shampoo Collection, the world’s first sunglasses, prescription sunglasses, and prescription glasses frames created entirely out of recycled shampoo bottles.
Sustainable Salons – a comprehensive resource recovery program designed for the salon environment – collects pre-separated materials from salon businesses and finds recycling and repurposing solutions to keep up to 95% of their waste out of landfill and in circulation.
Launching online and in Dresden stores across the country on October 1st, the forward-thinking, truly sustainable, closed-loop solution will see plastic shampoo bottles collected from Sustainable Salons’ members across Australia and New Zealand recycled into black signature Dresden frames. The Dresden glasses system is a sustainable alternative to the cyclical, disposable, eyewear fashion industry.
The company, Co-founded by Bruce Jeffreys and Jason McDermotts, is on a mission to bring high-quality, sustainably made glasses to the globe. Sustainable Salons has been working with beauty, hair and even pet-grooming salons to rescue salon waste from landfill and find innovative repurposing solutions that benefit the planet and the community since 2015. A focus on meaningful and powerful collaborations lead Sustainable Salons to Dresden Vision; an ethical, socially and environmentally sustainable eyewear brand.
With the current recycling landscape being so uncertain, Paul Frasca, Sustainable Salons’ Co-founder and Managing Director and Bruce Jeffreys, Dresden Vision’s Founder, are proving that pushing boundaries and thinking outside the box can result in gamechanging ideas.
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